Yumumu is a Singapore-based womenswear label that is built on the idea of respecting the wearer’s language, attitude and movements. Formal and streamlined at times, at others laidback and sensual, the sensibilities of the modern woman are aptly captured in this juxtaposition.
The weight and weave of our textiles are closely considered in the construction and design of every garment, giving Yumumu a sense of precision not just in its impeccable tailoring but also in its choice of fabrication. Our designs rely on clean lines, almost monastic in their purity while touches of femininity show through as ease is rendered into the garments with the introduction of softer forms. Our pieces are responsibly made inhouse by our own master sewists. Every tailoring pattern is drafted by the designer herself.
At Yumumu, we believe in helping you build upon your own wardrobe by offering pieces every season that can be styled with past-season items to create a sense of perennial elegance and relevance.
About the Designer
Formally trained as a fine artist, self-taught as a fashion designer and a nomad at heart, designer Yilin Lu’s approach to her work is personal and inquisitive, often informed by her transcultural experiences. Fine art, being her first love, has always played an instrumental role in shaping her sensibilities. She enjoys drawing, painting and writing as part of her creative oeuvre, on top of her sartorial works.
Lu was awarded a scholarship to pursue her degree in Fine Art at the renowned Slade School of Fine Art, London in her earlier years. Upon her return to Singapore, she was involved in art education for several years before deciding to start her own fashion label. This desire led her to Milan, Italy where she picked up classic Italian tailoring.
Her stints in Europe piqued her interest in her Chinese heritage, as she began an exploration into selfhood: her first trip to China in her late twenties served to be one of her most important. A few years later, she packed her bags and moved there. It was in Shanghai that she garnered considerable knowledge in traditional workmanship. The millennia-old civilisation, combined with the speed at which modern China was evolving, provided the perfect backdrop for inspiration. There, not only was she exposed to the timeless elegance of East Asian philosophy and craft, but she also was drawn to the dynamism of the cosmopolitan city.
As a Southeast Asian, she is well-acquainted with the rich material culture of the region and the allure of the tropics: the lush greenery, endless summer days, spice-infused atmosphere, even the thunderstorms she has come to love, are in total, a celebration of nature's bountiful beauty. Growing up in Singapore, she has a natural understanding of warm weather dressing and our laidback attitude towards dressing up (in submission to the harsh humidity). In her hands, this insouciance is transformed into a kind of relaxed chic, which she deftly balances with crisp tailored lines.
She hopes to bring to the Yumumu customers, a fragment of the experiences she has had, filtered through the experiences of their own, finally coming into being, an intimate interpretation of themselves.
Currently, Lu lives and works in Singapore and Shanghai.